Air Sports Group Renews Exclusive World Championship Rights for Swoop®
Air Sports Group is delighted to extend their successful partnership with the World Air Sports Federation (FAI) and the International Skydiving Commission (ISC) to sanction the Swoop Freestyle FAI World Championship.
Swoop brings the world’s top male and female skydiving athletes who compete in sustainable and visually spectacular events, delivering the high-octane drama and action right into the heart of city centres globally.
Rich in data, media appeal and stunning entertainment that delivers highly shareable content, Swoop is a unique format specifically designed to attract and engage the next generation of sports entertainment consumers.
The aim is to coalesce and commercialise a global ecosystem of intellectual property assets designed around the World Championship, where live events become a catalyst for experiences, content and storytelling across digital media platforms.
““Our aim is to take Swoop, a proven sports and entertainment property, and build it into a global brand.””
“Swoop is a bold and innovative 21st century product that is sustainable and where men and women compete on equal terms. The spectacle and consumer experience at the events is transformed in the digital space, where fans will have unlimited access to all the live action, unique content and have access to and insights from the stars themselves.”
George Stribling Blythe, ASG CEO
““We are excited by the vision behind Swoop and are delighted to witness the growth of the sport of skydiving as a whole.” ”
“By bringing air sports into an urban setting, Swoop opens up skydiving to the public and with FAI and ISC recognition, ASG’s vision is underpinned by a sporting code which delivers a fair and safe atmosphere for these incredible athletes to compete in. We are confident that Swoop will soon be providing mainstream audiences everywhere with content and experiences the world has never seen before.”
Gillian Rayner, ISC President and FAI Representative
